A Google Update, like the Mobile Update or Phantom update, is simply a term used to describe any change affecting how the Google algorithm is determined. While these do not really add any brand new features or algorithms to the core algorithm, these do significantly affect the results of users looking for specific products or services, and how they rank in the SERPs.
The major changes that most commonly occur are changes that affect the way the Google algorithm ranks websites. These changes often times include the addition of new terms, or modifying how other factors are weighted in the algorithm to increase or decrease its effect. One such example is a Google Update which caused a major overhaul in the ranking algorithm for websites that use the video format to make their content known.
This change was introduced as part of the mobile update, as part of which Google had to work harder on the site’s rank in order to make it more popular with its users. This change was designed to allow users to use the mobile search to find a site easily, without having to actually go to the site.
This algorithm change did not necessarily affect the site’s rank directly, but it did impact how many searches were made for a site. As a result of this new algorithm, many users were unable to find content on sites that used video on their site, which in turn affected the number of page views that a site gets.
Other recent Google updates have been related to the number of pages and content a site has. For instance, the Mobile updates brought about changes that decreased the number of page views that a site receives because of its pages. This means that a site that used to receive thousands of unique visitors per month, now only gets about ten thousand visits per month.
In addition, other major search engines also made some major changes to the way they rank websites. The most notable of these changes was the introduction of Penguin, a new algorithm that has greatly affected the rank of several high-ranking sites including the official blog of Google itself. Penguin has since been made a permanent change, so any website which uses the outdated method of ranking will soon be forced to change to a new formula.
Another major search engine updates that took place recently was one which penalized websites that were using keyword stuffing. This was a major problem which made it difficult for certain keywords to rank in searches. An example of a site that suffered from the problem would be MySpace, which was penalized because many of the users were using a huge amount of keyword in their posts. If you’re a MySpace user, then you may notice that your searches are not performing well as a result of this issue and in some cases may not even show up on the SERPs at all.
The final major Google update that took place recently was one that penalized websites that were using invalid URL schemes in their titles. This meant that the URL of a website has to match its contents if it wishes to appear in the search results. This is a major change which impacted many websites that were using URL schemes which were not relevant to the subject matter being searched for.
Google has also been expanding their data centres and ramping up their cloud-based storage so that people will be more likely to use Google’s services like Gmail, Gdrive etc