One of the newest trends in social media is businesses using Instagram bots to grow their following on Instagram. Instagram bots have been around for quite some time, but they have just recently become mainstream. A business can now hire an Instagram bot to follow their followers and help promote pictures and videos posted by their customers on the popular social network. This can be one of the best ways for a business to market their brand and gain new fans at the same time. Businesses are taking advantage of the latest trend in online marketing and reaching out to a new audience.
How Useful Are Bots?
Instagram bots are automated services, which allow a business to get followers on their Instagram account in a matter of minutes. Some quick up next minute, up popped a message that said something about this picture maybe it’s the right angle you took, or maybe it’s this customer’s engagement with the product. So now all you have to do is reply to this message with a simple one-word answer, like “love it”. How could you possibly reply to that, well firstly the bot has chosen a user to follow, not the number of followers or retweets!
However, there are some potential drawbacks to this new trend in social media marketing, and one of these potential drawbacks has to do with the brand and the user. The most common downfall of hiring an Instagram bot for scheduling posts is the fact that the user no longer has any input or control over the posts that are being posted. If a user doesn’t want to see the same pictures day in and day out, then they will follow the business. This obviously defeats the purpose of having a social media marketing campaign.
Future Considerations
Now before I go any further, let me make this very clear: I am in no way encouraging the use of bots in general, or an Instagram Bot specifically. I am only discussing how one particular bot in particular has been used by certain niche marketers. You should never take the decision to automate your social media marketing based on the recommendations of a robot. What you want is to be able to monitor the conversations happening on your niche social media sites without having to rely solely on a third party source.
The best bot companies are those that provide software developers with the ability to customize their products so that they fit your business needs exactly. This is something that not every Instagram bot company offers, and it is what sets them apart from the rest. Take the time to search for a system that can work with all of the major social media sites, as well as niche sites such as twitter. It’s worth taking the time to research the different systems available so that you know which ones provide the best functionality for you.
Using Bots In The Future
If you want to use an Instagram Bot for scheduling posts, make sure that you choose a service that will work for your business, and not just a small niche market. The best bot companies will have customer support included in their price, and will also offer a free 30-day trial so that you can get a better feel for what their system can do for you. This is a very small price to pay when you consider the results.
